People and Pop Culture

SBJ-Intersport Brand Engagement & Content Summit

4.17.2018

June 5-6, 2018 / Hotel Nikko, San Francisco
www.BrandEngagementandContentSummit.com

Inside: #TheDebut Fueled by Gatorade

A First-of-its-Kind Live Stream Broadcast on Twitter of Eight High School Basketball Games

Gatorade, Twitter and Intersport teamed up to produce #TheDebut – a livestream of eight high school basketball games highlighting great matchups that include some of the top players in the country.

This session will address the holistic approach to modern-day media consumption by brings fans’ appetite for video together with their desire to remain connected in real-time.

You will hear from:
• Andrew Barge, Head, Sports Broadcast Partnerships, U.S., Twitter
• Jason Bernstein, VP, Content Strategy and Distribution, Intersport
• Michael Smith, Head, Gatorade Digital Strategy, PepsiCo

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SPONSORED CONTENT

ADDITIONAL SECTIONS

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SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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