OU Unveils New Font, Streamlined Logo Ahead Of Jordan Brand Move

The new font will be implemented over time rather than a sweeping change across all teams and facilitiesUNIV. OF OKLAHOMA

The Univ. of Oklahoma athletic department and Nike have created "new 'official marks' as OU prepares for its move to Jordan Brand in football and men's and women's basketball," according to Cody Stavenhagen of the TULSA WORLD. OU is "unveiling a new font called 'Sooner Born' that will be used on all team uniforms, in team facilities and other OU marketing components." The school also has "'streamlined' its famous interlocking logo." The new font will be "implemented over time rather than a sweeping change across all teams and facilities." Fans will be able to "purchase merchandise using the new font in early May" (TULSA WORLD, 4/14). The new marks are "already being used in the Switzer Center and in other facilities in the south end zone" (OKLAHOMAN, 4/14).