Arkansas Picks Dyehard Fan Supply To Manage Merchandise Sales

Fanatics is the company that currently manages the retail sales for the Univ. of ArkansasFANATICS

The Univ. of Arkansas has named Dyehard Fan Supply to "manage licensed merchandise sales at athletic events and online," according to Jaime Adame of the NORTHWEST ARKANSAS DEMOCRAT-GAZETTE. UA Associate AD/PR Kevin Trainor said that "no deal has been signed" and added that "contract negotiations are the next step." Dyehard Fan Supply was "created last year by private-equity firm Teall Capital." The company was "chosen over bids" from Fanatics and GameDay Holdings. Trainor noted that Fanatics "currently manages the retail sales." In the bid process, UA listed $1.21M in '16-17 sales for "retail shops at athletic venues." The school also "listed net online sales of $899,939 for the same year, with the online sales made via a link from the main athletics Web page" (NWAONLINE.com, 4/10).