Menu
Media

Padres' Flagship Station Rebranding To All-Sports After Controversy

Fowler (r) said the team had been uncomfortable with the change in formatGetty Images

The Padres and their new flagship radio station KEGY-FM "spent the past two weeks working toward a resolution" after one of the station's hosts generated outrage with an insensitive tweet, according to Kirk Kenney of the SAN DIEGO UNION-TRIBUNE. Entercom, which owns the station, now has decided to change 97.3 The Machine "from its month-old talk/comedy/music format to all-sports and rebrand itself as 97.3 The Fan." The change began today at 5:00am PT. Kevin Klein, the host "who stirred up the controversy, will not be on the station." Padres Exec Chair Ron Fowler had said the Padres were "very uncomfortable" with a format change that he "claimed never was discussed with the team." The Padres "did not allow employees to go on the station the past two weeks as they work to resolve the situation." The format change gives San Diego "three all-sports radio stations in what already was considered an oversaturated market segment." The Padres "signed a five-year deal with Entercom that began" with the '17 season. The team’s games were broadcast on KBZT-FM last year, but a switch to KEGY was "made starting in spring training" (SAN DIEGO UNION-TRIBUNE, 4/12).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/12/Media/SD-Radio-Station.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/12/Media/SD-Radio-Station.aspx

CLOSE