Sorry, Christiano Ronaldo. Real Madrid is not forming an esports team, despite reports. (Photo by Gonzalo Arroyo Moreno/Getty Images)
A relationship born in 2006 continues expanding. Samsung has reached an agreement with Real Madrid to bring exclusive content to the club’s fans via Real Madrid’s official Twitter account, including post-match interviews and behind-the-scenes training footage.
“We are delighted that Real Madrid and Samsung bet on Twitter to bring quality video content that is very interesting for our users. Twitter has always been the reference site to comment in real time on sporting events, see and share the reactions with its fans and hear firsthand the protagonists. With agreements like this, users now access relevant content about what is happening in the format they like the most: the video,” said Simone Tomassetti, head of sports partnerships for Southern Europe Twitter, according to a report from The Drum.
SportTechie Takeaway:
With one of the largest followings of any sports organization in the world (30.1M followers on Twitter), Real Madrid is creating new avenues for fans to consume content, particularly via social media. In addition to this latest Twitter deal, last year the team launched an eight-episode documentary series on Facebook Watch, ‘Hala Madrid’, which was exclusively filmed using GoPro cameras.
The team has also found creative ways to engage fans with technology more advanced than Twitter and Facebook. Last month they signed a deal with Dream VR, giving them an exclusive channel within the Dream VR app. This made Real Madrid the first sports organization to have its own 360/VR channel.
