A source said that UW could command $8-10M annually with its new dealGETTY IMAGES
The Univ. of Washington's next apparel deal is "down to two major players: Nike and Adidas," according to Adam Jude of the SEATTLE TIMES. UW has been outfitted by Nike since '97, and the current contract with Nike expires in June '19. However, AD Jennifer Cohen said that an agreement on a new deal "could be done within the next few weeks." Cohen: "What we're looking for in any partnership is an edge. How do we differentiate ourselves? That edge can come in a variety of different forms. And obviously a financial commitment from a partner is critical for us right now." A source said that UW "could command" $8-10M annually with its new deal. Jude noted Cohen has hired Bevilacqua Helfant Ventures to "assist in UW's negotiations." BHV's compensation "could total several million dollars, or more, depending on the final terms of the apparel deal." Cohen: "I just felt like it was best practice to get a third party to help negotiate some of that and provide some context." She added, "We want to be with a partner that has an exciting brand, that resonates with students and with fans" (SEATTLE TIMES, 4/7).
