A lottery system will be used that will allow 60 tickets for each game to be purchased at a bargain rateGETTY IMAGES
The Cubs are "implementing a new ticket program" this season that will "reward fans with the chance to purchase $10 tickets for each game," according to Satchel Price of the CHICAGO SUN-TIMES. Known as "10/Sixty Tickets," a play on Wrigley Field's street address, the "Broadway-inspired program will use a lottery system to allow 60 tickets for each game to be purchased at a bargain rate." The move is "designed to offer another opportunity for fans to affordably purchase tickets, which have become increasingly expensive over the past few years." Fans will be able to "enter a lottery for each of the Cubs' 81 home games with a chance to purchase $10 tickets in the lower terrace." Registration for each game "starts 48 hours before first pitch and closes 24 hours before first pitch." It is "unclear whether the tickets will be in the same area of the lower terrace or moved around from game to game" (CHICAGO SUN-TIMES, 4/5). In Chicago, Tim Bannon notes other sports teams have "sold discounted 'rush' tickets." The Lightning sell $20 "standing-room-only tickets to students within an hour of puck drop," while the White Sox have "several discounted-ticket promotions throughout the season." However, the Cubs' "'rush' regular-season discounted ticket lottery open to all fans is rare for a professional sports team." The team yesterday "set up Wrigley Field seats in front of the Picasso statue in Daley Plaza" to promote the program (CHICAGO TRIBUNE, 4/5).
