IndyCar Drivers Pleased With Added Exposure NBC Deal Will Bring
Many IndyCar drivers are excited about NBC's new three-year deal for broadcast rights to the Verizon IndyCar Series, including four-time series champ Scott Dixon, who was "thrilled when he learned of the increased exposure for the series," according to Jim Ayello of the INDIANAPOLIS STAR. The series since '08 has been split between ABC and NBCSN, but Dixon said NBC does a "fantastic job of knowing the sport and telling a story and making the most of it." He said NBC play-by-play announcer Leigh Diffey and the rest of the crew does a "really good job” and thinks fans will be "entertained and informed" by the net's coverage. Dixon said IndyCar "definitely picked the right one as far as the booth goes.” One anonymous driver said that NBC "employs a much savvier roster of personalities." The driver said, “The NBC broadcast booth has a much better feel for the racing, the paddock and has a lot more energy. I’d like to see them keep a lot of the same personalities for next year.” Driver Tony Kanaan: "We needed something better than what we had. Hopefully going to one network is a lot less confusing for some fans and obviously eight races on a network is really important, because a lot of people don’t have cable." Driver James Hinchcliffe noted the NBC deal will bring a 40% increase in network races, which he called a "huge boost in value." Hinchcliffe added the new TV deal will "strengthen teams’ positions in future negotiations." Hinchcliffe: "From our perspective as drivers, we’re each our own brand, and the more eyeballs on us, the more valuable we are to potential partners” (INDIANAPOLIS STAR, 4/3).