Vineyard Vines Launching New Collection For Red Sox, Fenway

A Red Sox collection will be sold at Vineyard Vines’ e-commerce site and in select company storesFanatics

Vineyard Vines has struck a deal for both the Red Sox and Fenway Park, and the pact will "include the release of exclusive men’s, women’s and children’s apparel and accessories" throughout the '18 season, according to Jean Palmieri of WOMEN'S WEAR DAILY. The deal will start with the Red Sox' home opener. The collection "will be sold at Vineyard Vines’ e-commerce site and in select company stores as well as at its newly revamped ... store in downtown Boston that will open on April 27." The brand will also "display its logo on the third base line near the field’s famous Green Monster back fence." Vineyard Vines also will "activate" during Fenway Park's Rooftop Sessions, a "pre-game concert series on the park’s Strega Deck." Vineyard Vines in the past has collaborated with the Kentucky Derby, America's Cup and CBS' Jim Nantz (WWD.com, 4/2).