Local Group Buys On-Ice Ad Space For Golden Knights' Postseason

The Laborers Int'l with the Nevada Contractors Association have purchased an "on-ice advertisement" near center ice at T-Mobile Arena for Golden Knights postseason games, according to Alan Snel of LVSPORTSBIZ.com. Prominent on-ice advertisements "can cost in the $250,000 range for an entire post-season if a team plays all four rounds" and reaches the Stanley Cup Final. Local Laborers Union leader Tommy White said that they will "get a refund for any playoff rounds that are not played by the Golden Knights." White said that the Laborers "snapped up the ad space for the playoffs after hearing Staples was not going to continue its regular-season, on-ice ad spot into the postseason." There are "only four of these ads on the ice." The other three currently at T-Mobile Arena are Toyota, City National Bank and Credit One Bank (LVSPORTSBIZ.com, 3/28).