Masters Thursday is currently the highest-priced ticket because fans are guaranteed to see Woods playGETTY IMAGES
Tiger Woods' place in the field at The Masters next week "appears to be driving up the price of practice-round tickets and tournament badges on the secondary market," according to Damon Cline of the AUGUSTA CHRONICLE. TickPick consumer sales agent Kyle Zorn said that Woods has "boosted the secondary-market price of a Thursday tournament badge to $3,653," a 77% increase from last year’s Thursday badge. StubHub is "listing four-day tournament badges for $9,900." Zorn said that Thursday is the "highest-priced ticket because that is the only day fans are 'guaranteed' to see Woods play." If Woods "makes the cut and is in contention on Sunday, the price of that day’s badge 'will go through the roof.'" Zorn added this year has brought the "highest prices" the company has "ever seen” (AUGUSTA CHRONICLE, 3/27). Meanwhile, in DC, Drew Hansen noted Woods this summer "plans to play" The National -- the PGA Tour's DC-area event he hosts at TPC Potomac at Avenel Farm. Woods "hasn’t played the tournament" since '15. His presence is "sure to be a boost for the tournament, which is currently without a sponsor" after Quicken Loans ended its title sponsorship of the event last year (BIZJOURNALS.com, 3/27).
