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Marketing and Sponsorship

Marketplace Roundup

In DC, Gene Wang notes a bobblehead of Sister Jean "became the best seller in the history" of the National Bobblehead HOF "within 48 hours of its release." The bobblehead for Loyola-Chicago's team chaplain "hit 5,000 in sales, easily surpassing the record held by a Clemson national championship bobblehead, which sold just under 3,000 units" after the school's '17 CFP title. The HOF said that it was "selling 107 Sister Jean bobbleheads every hour" with 63% of orders "from outside of Illinois" (WASHINGTON POST, 3/27).

BRINGING IN THE ROOKIE: In Oklahoma City, Erik Horne notes Thunder G Paul George has brought G Terrance Ferguson along for his "latest commercial for Gatorade Flow." In the spot, George "describes Gatorade Flow as 'real smooth,' and Ferguson makes the mistake of questioning why George always says that." George has a habit of incorporating young teammates into commercials. When George was on the Pacers, he "included then-rookie teammate Joe Young in a couple of Gatorade spots" (NEWSOK.com, 3/26).

PATCH WORK: The Lions said that the team is "in talks with an undisclosed company to advertise on the team's training camp jerseys this summer, and seek another to sponsor their practice jerseys during the regular season" (CRAIN'S DETROIT BUSINESS, 3/26 issue).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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