Under Armour Scaling Back Hospitality Events At Preakness

Under Armour's big hospitality tent at the Preakness often featured a large UA logo emblazoned on its roofBALTIMORE SUN

Under Armour's corporate tent and activities have "long been staples at the Preakness Stakes," but UA "won’t be hosting its customary hospitality events" at this year’s race, according to Jeff Barker of the BALTIMORE SUN. Maryland Jockey Club President & GM Sal Sinatra said UA Founder, Chair & CEO Kevin Plank is "definitely scaling back on the party aspect” at the Preakness, but noted he is "still sponsoring horses” and a race on the Friday before the Preakness. UA had long turned the Preakness into an "extended weekend for clients, celebrities and other guests, showcasing the company and, by extension, Baltimore." The company's "big hospitality tent often featured a large Under Armour logo emblazoned on its roof, and trainers were sometimes given gift bags featuring Under Armour jackets embroidered with the Preakness logo" (BALTIMORE SUN, 3/24).