Menu
People and Pop Culture

NFL CMO Dawn Hudson Leaving League After Four Seasons

NFL CMO DAWN HUDSON "plans to step down next month" after four seasons with the league in which she helped it "navigate crises such as domestic abuse," according to Alexandra Bruell of the WALL STREET JOURNAL. Hudson, who previously served as PepsiCo President & CEO, said that she "plans to explore other, non-marketing opportunities." The move comes after MARYANN TURCKE was promoted to NFL COO to take over for the departing TOD LEIWEKE. Hudson said that she and Commissioner ROGER GOODELL agreed upon her arrival in September '14 that she "would only stay for a handful of seasons." She called Turcke's promotion a "natural breaking point" for her and the league. Hudson: "She deserves someone who will be in it for the long-term with her. That wasn't going to be me." The NFL will "conduct a search internally and externally" to find a replacement. Bruell notes Hudson helped the NFL "tackle various crises, from accusations of domestic abuse involving players to studies linking football with long-term brain injuries." She also was "behind various campaigns meant to bring 'humanity' to the NFL brand." Those include "Super Bowl Babies," a "humorous spot that shows babies dressed up as football legends," as well as the election-inspired "Inside These Lines" (WSJ.com, 3/16). The departures of Hudson and Leiweke come after Exec VP/Communications JOE LOCKHART and Senior VP/Communications NATALIE RAVITZ "left last month" (ESPN.com, 3/16).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/16/People-and-Pop-Culture/Dawn-Hudson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/16/People-and-Pop-Culture/Dawn-Hudson.aspx

CLOSE