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Volume 25 No. 63
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Olympics Propel Yahoo-NBC To Top Of February Comscores List

The Pyeongchang Games in February powered the Yahoo Sports-NBC Sports Network alliance to its first win in monthly comScore sports rankings of multiplatform digital reach since the '16 Rio Games. Yahoo Sports-NBC Sports Network posted an audience of more than 93 million unique visitors, up sharply from its January total of nearly 58 million uniques, easily outpacing second-place ESPN with 71.2 million. The totals marked just the second time in the last four years that ESPN did not lead all sports entities in reach. The Yahoo Sports-NBC Sports Network figure also marked the best-ever February total for any sports entity and its own second-best month ever behind a Rio-fueled total of 110 million uniques in August ’16. The comScore figures follow internal NBC Sports reports of record-levels of Olympics streaming during the Pyeongchang Games. ESPN still topped the sports category in February in consumption metrics with a total of 3.84 billion minutes and an average of 53.9 minutes per user during the month. February, as expected, also marked the first month that SI was no longer part of the Fox Sports-Perform Media rollup. After those entities combined for an audience of 51.6 million uniques in January, SI by itself posted a total of 32.9 million in February, while Fox Sports-Perform Media had 23.9 million. The sports category overall in February had a total audience of 189.4 million, up 2.6% from January and up 6.8% from February ’17.

RANK
SITE
UNIQUES (000)
1
Yahoo Sports-NBC Sports Network*
93,057
2
ESPN
71,274
3
CBS Sports**
66,962
4
USA Today Sports Media Group***
57,610
5
SB Nation
52,194
6
Bleacher Report-Turner Sports Network^
46,265
7
NFL Internet Group
37,134
8
Sports Illustrated sites
32,921
9
MSN Sports
25,203
10
Fox Sports-Perform Media^^
23,927
11
Minute Media#
21,328
12
MLB
16,718
13
Deadspin.com
13,326
14
NHL Network
9,616
15
TheSportster.com
9,493
     
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
3.84 billion
2
Yahoo Sports-NBC Sports Network*
3.37 billion
3
Bleacher Report-Turner Sports Network^
1.09 billion
4
CBS Sports**
826 million
5
MSN Sports
778 million
6
NFL Internet Group
748 million
7
USA Today Sports Media Group***
403 million
8
SB Nation
342 million
9
Fox Sports-Perform Media^^
289 million
10
Sports Illustrated sites
187 million
NOTES: * = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. ** = Includes 247Sports.com, MaxPreps and Scout Media. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun.
Download the
Sports ComScore Rankings For February