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Volume 24 No. 156
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New Powerade Ad, "Ankles," Timed To Launch With March Madness

A new ad for NCAA sponsor Powerade by Wieden + Kennedy, Portland, depicts the Coca-Cola brand as being able to turn an athlete into a "magically unstoppable force of nature," according to Gabriel Beltrone of ADWEEK. The 30-second spot, titled "Ankles," is "par...
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