IMS
Indianapolis Motor Speedway will build a temporary premium club outside Turn 3 for the Indy 500 in May due to increased demand. The track is already sold out of suites for the race and has a limited number of slots remaining at its Hulman Terrace Club near Turn 4. Tickets to the new Turn 3 Club will cost $750 for the Indy 500 and include a grandstand seat on top of access to the club. It also includes food and beverage, parking passes and a souvenir event program. The temporary structure also features tented seating areas, restrooms and TVs. That compares to the 1,150-seat Hulman Terrace Club that costs $1,750 to attend and includes access to the track’s two IndyCar weekends and one NASCAR weekend. IMS President Doug Boles said that this offering is a differentiated product from the Hulman Terrace Club or traditional suite. Boles: “Before the Hulman Terrace Club, it was either an (80-person) suite or a grandstand ticket. Hulman Terrace Club gave us the opportunity to give someone the suite like experience but could do it individually. What we don’t have still is something for the six friends that want to go to a race and experience it like a race fan but also want something a little more exclusive. So this is an experiment for us is trying to provide that.”
