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Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK's Beth Ann Nichols noted Golf HOFer Juli Inkster "doesn't have any sponsors" for the "second consecutive year." Inkster: "It frustrates the hell out of me." Inkster made "seven cuts in 10 events she played last year" and will play "five of the next six domestic starts on the LPGA." Inkster: "It’s not like I’m not in the limelight. It’s not like I don’t get on TV. It’s not like I’m bad at pro-ams or speeches" (GOLFWEEK.com, 3/12).

FLYING HIGH: DC-based EagleBank announced a five-year sponsorship of DC United and Audi Field. The partnership will include the creation of the “EagleBank Club” at Audi Field, which will provide an exclusive destination for fans to enjoy premium seating and entertainment. DC United previously obtained a $25M funding package from EagleBank to install energy and water efficiency equipment at Audi Field, including a storm water retention system (EagleBank).

NEXT ON THE TEE: Non-profit, Orange County-based health system Hoag will take on the '19 title sponsorship of the PGA Tour Champions event in Newport Beach, Calif., formerly called the Toshiba Classic. With Hoag as title sponsor, the tournament will welcome three new presenting sponsors, including Konica Minolta (Hoag).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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