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Volume 25 No. 68
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GoPro Not Returning As Title Sponsor Of IndyCar Finale

GoPro did not renew its deal with Sonoma Raceway to title sponsor the Verizon IndyCar Series season finale this year at the track. The S.F.-based action-camera company initially signed on in ’12 for three years and eventually extended through ’17. The company's decision not to renew the deal for '18 comes at a time when it has started to face serious business issues amid increasing competition. The company’s stock price is down around 90% since mid ’15. Sonoma Raceway President & GM Steve Page said that the track is now actively searching for a replacement sponsor for the race, which will be on Sept. 16.