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Volume 25 No. 68
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The Hunger Games: MLB Launching First Ballpark FoodFest

D-backs’ churro dog is a churro inside of a donut topped with frozen yogurt and chocolate
Photo: D-BACKS

MLB has created a new two-day FoodFest in N.Y. that will feature food items from all 30 major league ballparks and spotlight baseball’s increasing connection with food. The first-ever MLB FoodFest will be held April 21-22 near Bryant Park in N.Y., with each club selecting one concession item to represent the franchise. The event will cover 20,000 square feet across two floors and feature interactive exhibits and art celebrating baseball’s ties to popular concession items such as hot dogs and popcorn. The event will incorporate MLB sponsors Nathan’s and Coca-Cola. Menu items are being replicated by a catering company with guidance from the club’s concessionaires. Among the more notable club items that will be featured will be the D-backs’ churro dog -- a churro inside of a donut topped with frozen yogurt, chocolate sauce, caramel and whipped cream -- the Astros’ chicken waffle cone that features popcorn chicken and mashed potatoes inside of a waffle cone and the Royals’ brisket nachos. Tickets will be priced at $25 for food only, providing samples of all 30 club items, and $40 for food and beer. Development of the MLB FoodFest was led by the league’s internal marketing and social team with logistical assistance from N.Y.-based agency MKG.