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Volume 24 No. 219

Events and Attractions

Sunday on NBC was the highest-rated PGA Tour round (excluding The Masters) since '13
Photo: GETTY IMAGES

The PGA Tour Valspar Championship "smashed its previous attendance record" with Tiger Woods in the field, as 150,000 fans showed up for the week, an increase from 112,000 last year, according to Frances McMorris of the TAMPA BAY BUSINESS JOURNAL. The tourney "should boost tourism and local businesses." TV ratings were "through the roof," as Sunday's coverage on NBC was the highest-rated PGA Tour round (excluding The Masters) since '13. Additionally, this year saw 255 "corporate sponsors; 60 more than last year" (BIZJOURNALS.com, 3/12). Golfer Hunter Mahan said of Woods' return, “It's reinvigorated that golf crowd that may have gone away a little bit, hibernated a little bit when Tiger was going through his struggles. That's exciting for golf and it's going to bring another wave of golf fans into the game.” Golfer Kevin Kisner: “He's the needle, the only one that moves us that exponentially. It's just impressive when you show up to a Tour event, especially one where he's contending, just the buzz that goes around the event and how much bigger everything feels” (“Golf Central,” Golf Channel, 3/12).

EARLY TEE TIME: In Atlanta, Chris Vivlamore notes the Tour Championship at East Lake Golf Club "will move to August" next season. The event "has been held in late September the past 11 years." PGA Tour Commissioner Jay Monahan yesterday said, “We will be announcing our schedule (for next season) probably in the May-June time frame. But we’ve been pretty clear that we are going to try to complete our season by the start of college football and the NFL. We have some more work to do but that’s a goal and we are making some good progress” (ATLANTA JOURNAL-CONSTITUTION, 3/13).

D-backs’ churro dog is a churro inside of a donut topped with frozen yogurt and chocolate
Photo: D-BACKS

MLB has created a new two-day FoodFest in N.Y. that will feature food items from all 30 major league ballparks and spotlight baseball’s increasing connection with food. The first-ever MLB FoodFest will be held April 21-22 near Bryant Park in N.Y., with each club selecting one concession item to represent the franchise. The event will cover 20,000 square feet across two floors and feature interactive exhibits and art celebrating baseball’s ties to popular concession items such as hot dogs and popcorn. The event will incorporate MLB sponsors Nathan’s and Coca-Cola. Menu items are being replicated by a catering company with guidance from the club’s concessionaires. Among the more notable club items that will be featured will be the D-backs’ churro dog -- a churro inside of a donut topped with frozen yogurt, chocolate sauce, caramel and whipped cream -- the Astros’ chicken waffle cone that features popcorn chicken and mashed potatoes inside of a waffle cone and the Royals’ brisket nachos. Tickets will be priced at $25 for food only, providing samples of all 30 club items, and $40 for food and beer. Development of the MLB FoodFest was led by the league’s internal marketing and social team with logistical assistance from N.Y.-based agency MKG.