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Volume 25 No. 4
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Dr Pepper Snapple Gets Pouring Rights For A's Games At Coliseum

The A’s have signed a five-year agreement with the Dr Pepper Snapple Group, making the company the club’s official soft drink partner and giving it exclusive pouring rights at Oakland-Alameda County Coliseum for A’s games. The deal will focus heavily on the 7-Up and Squirt brands, with the green and gold branding of those two matching up with the A’s color scheme. A wide array of other brands will also be available at the Coliseum, including Dr Pepper, Diet Dr Pepper, Snapple, Sunkist, Bai, Body Armor, RC Cola, Diet RC Cola, Hawaiian Punch Lemonade and Deja Blue. Financial terms were not disclosed, and the agreement did not involve an outside agency. The deal follows a two-year, league-level pact Dr Pepper Snapple recently signed with MLB, as well as other team-level deals it has held with the Giants, Orioles, Rangers and Royals. In addition to the sales and pouring rights, Dr Pepper will gain marketing rights with the A’s covering the carbonated soft drink, tea, water, red juice, energy drink, isotonic beverage and packaged coffee categories. The company also was a new stadium founding partner for the Earthquakes, which shares common ownership with the A’s. “The level of activation contemplated makes this one of the most significant partnerships we have embarked on to date,” said A's COO Chris Giles.