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Marketing and Sponsorship

Nike Control Of NBA Uniforms Restricts Teams' Outfit Flexibility

Nike will frequently plan out the color scheme of players' outfits down to their tights NBAE/GETTY IMAGES With Nike in control of outfitting NBA teams, gone are the days when teams "would wear white at home ... and darker clothing on the road," and gone, too, are the times when players "could...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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