Maryland-based ticket broker ASC Ticket Co. has filed suit against the Yankees in New York state Supreme Court, alleging the club wrongly revoked 52 season tickets collectively worth more than $440,000 and held by the company through various individuals associated directly or indirectly with ASC, including co-Owner Charles Marshall. Those individuals, each named plaintiffs in the suit along with ASC, received letters from the Yankees early last month indicating the club’s “analytics team has determined that your buying behavior does not fit our criteria, therefore the decision has been made to release the seats.” The plaintiffs claim the move violates the state’s Arts and Cultural Affairs Law, which prohibits the restriction of ticket resale as a condition of a season ticket purchase. The suit called the analytics’ criteria “nothing more than a disguise for their illegal policy of targeting and taking inventory away from ticketing resellers.” The plaintiffs seek a reinstatement of their original season ticket orders and monetary damages of at least $1M. “The Yankees’ wrongful conduct has already resulted in harm to ASC by its inability to fulfill orders for tickets that have already been placed and paid for, and will continue to cause incalculable harm to ASC’s business and reputation that cannot be remedied by monetary damages alone,” the suit reads. The parties are due in court today as ASC and its fellow plaintiffs seek a restraining order preventing the Yankees from reselling the season tickets. The Yankees declined to comment.
