Menu
Marketing and Sponsorship

Sources: Talks Stalled On New Kawhi Leonard-Jordan Brand Deal

Leonard's reps were "very close" to completing a new extension worth more than $20M with Jordan BrandGetty Images

Spurs F Kawhi Leonard will "likely be pondering a supermax contract extension over the summer, but off the court, talks between he and Jordan brand on a new shoe deal have stalled," according to sources cited by Wright & Shelburne of ESPN.com. Jordan Brand and Leonard's representatives came "very close" to completion on a new four-year extension worth more than $20M. But sources said that discussions "broke down abruptly because representatives for Leonard didn't feel that the new deal reflected the forward's accomplishments and standing within the league." Leonard earns "less than $500,000 per year in his current endorsement contract with Jordan Brand." It is "unclear whether Leonard intends to leave Jordan Brand when his contract expires on Oct. 1." But a source said that the shoe company "owns the right to match any competing offers." Once the brand's "exclusive negotiating window closes in July, Leonard and his representatives can start fielding potential new offers from other companies." No current Jordan Brand athlete in the NBA receives more than $10M per season in their shoe endorsement deal. Jordan's current extension offer also "does not include a Leonard signature shoe." Nike has "launched signature shoes for more than 21 NBA stars in its history, while Jordan Brand has been far more selective." Only Thunder F Carmelo Anthony, Rockets G Chris Paul, Heat G Dwyane Wade and Thunder G Russell Westbrook have "received a Jordan signature shoe to date" (ESPN.com, 3/4).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/05/Marketing-and-Sponsorship/Kawhi-Leonard.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/03/05/Marketing-and-Sponsorship/Kawhi-Leonard.aspx

CLOSE