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Marketing and Sponsorship

Marketplace Roundup

Montreal-based Sports Crescent store manager Enrique Santana said that because of the poor performance by the Canadiens this season, sales at the clothing store are down 70% from years when the team was "playing well." The Canadiens have the third-fewest points in the Eastern Conference, and in Montreal, Jacob Serebrin notes Santana has "marked down Canadiens merchandise" -- much of it by 25-30%. Jerseys with Canadiens LW Max Pacioretty’s name and number are 50% off, as are "plain jerseys." Meanwhile, P.K. Subban "may have been traded" to the Predators in June '16, but his jerseys "still sell" (MONTREAL GAZETTE, 3/1).

GRINDING AWAY: BLEACHER REPORT's Danny Knobler noted a 1-pound coffee package for Indians 2B Jose Ramirez is "on sale for $13.50 from the Cleveland Coffee Company." The Jose! Jose! comes with a picture of Ramirez "on the package." At a game before the '17 All-Star Game at Progressive Field, some fans got a "free pack which Ramirez handed out himself." Cleveland Coffee Company Owner Brendan Walton said that since then, orders for Jose! Jose! coffee have "come in from 10 states, from as far away as Vermont and California." Indians fans are also buying "any number of quirky Ramirez T-shirts." One reads, "When the boogeyman goes to sleep, he checks the closet for Jose Ramirez" (BLEACHERREPORT.com, 2/27).

TAKING SHAPE: Nutrient brand The Mosaic Company announced its first ambassador partnership with golfer Graham DeLaet. As part of the deal, DeLaet will feature the Mosaic Company logo on his right sleeve and lower bag belly position during all PGA Tour competitions. In addition, DeLaet's caddie, Julien Trudeau, will wear the Mosaic Company logo on his hat (Mosaic Company).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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