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Marketing and Sponsorship

Fanatics Signs Yankees' Stanton To Multiyear Autograph Deal

Fanatics' deal will include a wide range of merch to be autographed by Stanton, including baseballs and bats

Fanatics has signed Yankees OF Giancarlo Stanton to a "multiyear autographs deal," according to Lisa Fickenscher of the N.Y. POST. Fanatics last year inked a similar deal with Yankees RF Aaron Judge, creating the "potential for a marketing bonanza featuring two of baseball’s most prodigious home-run hitters." Fanatics said that there are "already plans to offer co-branded Stanton/Judge merchandise." The new deal will also "include a wide range of merch to be autographed by Stanton, including baseballs, jerseys, bats and other memorabilia." Merchandise became "available on Fanatics.com and MLBshop.com" yesterday (N.Y. POST, 3/1).

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