More USA Hockey gear sold through Fanatics on Thursday than in the previous seven days combinedFANATICS
USA Hockey merchandise sales have spiked more than 500% since the U.S. women’s team defeated Canada for the Gold Medal in Pyeongchang last Thursday, according to Fanatics, the official USOC e-commerce partner. More USA Hockey gear sold through Fanatics sites on Thursday than in the previous seven days combined. Fanatics launched two new products to commemorate the win -- a T-shirt that reads “Ice Gold” in black and white. “We’ve seen fans respond quickly with very strong demand for Team USA hockey merchandise since the victory,” said Fanatics co-President of Direct-to-Consumer Business Jack Boyle. “We were well prepared for this surge with new Gold Medal products and a large Team USA hockey assortment, but as strong as hockey merchandise has been selling throughout the games, what we’ve seen the past 24 hours is better than any one-day spike throughout these Pyeongchang Games” (Ben Fischer, Staff Writer).
TWIN ENGINES: THE RINGER's Rodger Sherman ranks the Lamoureux Twins No. 3 on his list of "American Olympic heroes" (Chloe Kim is No. 1). Monique Lamoureux-Morando "tied the gold-medal game" for USA Hockey, while Jocelyne Lamoureux-Davidson "scored the brilliant shootout goal that eventually won the game. Lamoureux-Davidson's goal was the "best moment of the Olympics," and observers may not know "how important [her] goal was for a while." Many players on the team "mentioned that they were inspired to play hockey by the 1998 gold medal-winning team." Sherman: "If those players brought women's hockey here, where will it go now after such a spectacular moment?" (THERINGER.com, 2/26).
