The Brazilian men’s national soccer team has made Hard Rock Stadium its second homeGETTY IMAGES
RSE Ventures President & CEO Matt Higgins has promised five soccer matches at Hard Rock Stadium in '18, "including one involving 'one of the top teams in the world,'" but soccer is "just the beginning of Higgins’ vision to meld the worlds of sports, entertainment, technology and food," according to Adam Beasley of the MIAMI HERALD. The Brazilian men’s national soccer team, which has "made Hard Rock its second home, will almost certainly be back this summer." The ATP/WTA Miami Open also "will remain in South Florida," moving to Hard Rock Stadium from Key Biscayne in '19. The Drone Racing League also races "through Hard Rock Stadium." RSE is "rumored to be involved in efforts" to bring F1 to South Florida, as officials were in town in November "scouting locations." It would "make sense" that RSE and co-Founder Stephen Ross "have interest, since they tried to buy the league just three years ago." Higgins said, "My role and the priority of the company is to connect the dots and drive value to the region by new business opportunities, massive events that wouldn’t otherwise be taking place." Ross said, "When we created RSE Ventures, one of our main goals was to drive economic value and improve the economy in South Florida through bringing international events to Miami. We’ve used Hard Rock Stadium to be a hotbed and incubator for innovation that drives value for companies, ideas and entrepreneurs. Matt and I want to continue to position Miami as a global entertainment destination in the most aspirational city in the world with each new event” (MIAMI HERALD, 2/25).
