Boise State's next naming-rights deal likely would go for more than the $4M Taco Bell paidGETTY IMAGES
Boise State’s basketball venue "will get a new name" for the '19-20 season, "ending a 15-year run as Taco Bell Arena," according to Cripe & Roberts of the IDAHO STATESMAN. The Taco Bell name has been on the building as part of a $4M naming-rights agreement that expires July 31, 2019. ES-O-En Corp., a local franchisee of Taco Bell restaurants, "informed Boise State that it doesn’t plan to renew." The school already has "started shopping the naming opportunity and expects to generate more revenue this time." The current contract "called for about $200,000 per year in cash for the first 10 years and about $225,000 per year the last five years." The rest of the value "came in the form of scholarship money, in-kind marketing and advertising and in-kind promotional items." BSU signed grocery store chain Albertsons as its football stadium naming-rights partner in '14. That 15-year agreement pays $12.5M in total (IDAHO STATESMAN, 2/15).
