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Volume 25 No. 63


The NBA and Turner Sports have aligned with Florida-based technology startup Magic Leap to create NBA content in mixed reality. Using elements of both virtual reality and augmented reality, Magic Leap involves wearing a goggles-like device that is a wearable computer and injects immersive, life-like images into users' actual view of the real world. The NBA content in mixed reality, slated to debut sometime later this calendar year when Magic Leap begins shipping its goggles, will merge at-home viewing on linear TV broadcasts with virtual overlays of stats, additional video and other supplemental content. Multiple screens can be seen through the system and virtually projected onto walls, tables and other surfaces. The league plans to start in this platform with on-demand content, such as highlights and classic games, but quickly move to enhancing live games. NBA Commissioner Adam Silver and Magic Leap Founder Rony Abovitz formally announced their working relationship last night at Recode’s Code Media conference in California. “Magic Leap is a really unique platform. It has a very light and simple headset that still allows you to see things in the real world,” NBA Senior VP/New Media Distribution Jeff Marsilio said. “We think this opens up another set of very interesting possibilities for us, and is definitely going to be an important tool for us as we continue to think about new forms of game presentation.” The NBA-Turner deal represents the first sports collaboration for Magic Leap.