Lasry helps run the Bucks' digital marketing team and always has a pulse on current social media trendsCONTRIBUTED
Name: Alex Lasry
Position: Bucks Senior VP
Where I’m from: N.Y.
Where I call home: Milwaukee
Focusing on right now: Getting tenants for the entertainment block that will be adjacent to the new Bucks arena. We hope to finalize those sometime soon. We also just put out a great JABARI PARKER video on his comeback and are working on putting out our first half of the season digital content. My dad, Bucks co-Owner MARC, is playing in the All-Star Celebrity Game this weekend too, so I told him if he needs a sub just let me know.
Best advice: The best advice that I’ve ever gotten was from my dad, which is to be courteous and respectful of everyone you meet. Being nice to everyone on the way up makes the fall a lot easier.
People I admire: One obviously is my former boss, PRESIDENT OBAMA. Barack Obama Foundation VP/Civic Engagement MIKE STRAUTMANIS also has been a constant mentor and someone who I have learned a lot from in terms of dealing with difficult situations and how to handle them professionally. In sports, Palace Sports & Entertainment Vice Chair ARN TELLEM and Bulls President & COO MICHAEL REINSDORF have been two guys I’ve gotten to know and have really gone to for advice and thoughts about the industry as a whole.
Must have for a new hire: Creativity, a willingness to think outside the box and being passionate about your work. Being able to challenge traditional thinking can only be done with those qualities, so those are probably what I look for most.
Book shelf: A lot of political biographies. The last book I read was “WASHINGTON: A LIFE” by ROB CHERNOW. One of my favorite books is “STEVE JOBS” by WALTER ISAACSON. I think that book presents Jobs as an interesting leader and creator of our time. He had an extreme passion for his product, and passion for what you’re doing is one of the most important things you can have. “THINKING, FAST AND SLOW” by DANIEL KAHNEMAN is another favorite.
Must-have music: For me -- 90’s R&B. But I do also listen to a lot of country music as well. I also have to have my Broadway musicals, so right now “DEAR EVAN HANSEN” and “HAMILTON” are in the rotation.
First thing in the morning: I’ll generally put on MSNBC’s “MORNING JOE," then I’ll check Twitter just to make sure the world hasn’t burned down. After that, I’ll either try to get a workout in or head to the office early and catch up on local and national news before my day gets started.
Talking tech: I can’t live without my iPhone. It’s how I can get information, stay in touch and keep up to date with everything that’s going on, especially with running a digital marketing team you need to be aware of what’s happening in the social media atmosphere.
Food for thought: My mom is going to hate me for saying this, but my favorite foods are pizza and french fries. I don’t like them together, but those are always my go-to foods. It has to be New York-style pizza though. A good thing about Milwaukee also is that I can always get a good burger or steak whenever I'm craving it.
How I unwind: Play basketball. I try to play two or three times a week and that’s really my way of de-stressing. It allows me to kind of just put everything aside for a bit and get some competitive energy going.
Day in the life: I’ve been in plenty of situations where you try to have a regular day and then by mid-morning that plan is completely blown up. So, for me, it’s just making sure I have a regular routine in the morning before work and a routine for when the work day is over.
