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Volume 25 No. 63

People and Pop Culture

Bowers (r) also will be charged with helping build out the club’s business staff and forging a corporate culture

The Marlins have hired Warriors CMO CHIP BOWERS as President of Business Operations, a key role in which he will oversee all marketing and brand development, corporate sales and broadcasting. Bowers will report to Marlins CEO DEREK JETER. The move returns Bowers to Florida, where he was Magic Senior VP/Corporate Partnerships & Marketing from '08-12 and was heavily involved in the Amway Center naming-rights deal. Bowers will play a similar role in Miami with the effort to sell naming rights for Marlins Park and strike a new local TV deal to succeed the current one with FS Florida that expires after the '20 season. Bowers also will be charged with helping build out the club’s business staff and forging a corporate culture. “Chip’s an inspirational figure with a long track record of building great business teams. People have loved working with and for him, and that was really the separation here,” said Turnkey Sports & Entertainment President LEN PERNA. Turnkey Search conducted the search for the position. The Warriors have not named a replacement for Bowers (Eric Fisher, Staff Writer). In Ft. Lauderdale, Tim Healey notes Bowers in the hierarchy of the Marlins’ reconfigured front office is "positioned alongside" President of Baseball Operations MICHAEL HILL. Bowers’ hiring "stands in stark contrast to that of the Marlins’ highest baseball-side addition this offseason" in VP/Player Development & Scouting GARY DENBO, who "has known Jeter for a quarter-century" (South Florida SUN SENTINEL, 2/13).

LEAVING A VOID: In Oakland, Mark Medina notes it is "not immediately clear when Bowers will make the transition." Bowers had a "prominent role in the team developing Chase Center." Last October, Bowers also "traveled with the Warriors during their pre-season trip in China to pursue various business deals." During Bowers’ time with the Warriors, the corporate partnerships department "grew from 27th out of 30 NBA teams in league revenue to No. 1" (EAST BAY TIMES, 2/13).

Chicago-based marketing firm PCGSportsDesk co-Founder & Chief Innovation Officer DAN MIGALA announced the firm has been rebranded as 4Front, effective immediately. The change was made in part to reflect the company's delivery of innovation strategies, analytics, digital media and partnership sales to its roster of sports and entertainment clients (4Front)....The NFL Cardinals signed GM STEVE KEIM to a four-year extension through '22. Keim's previous deal was "set to expire" after the '18 season (, 2/12)....Technology service provider ANC named CHRISTIE FREER Junior Account Exec for Venue Services (THE DAILY)....Integrated event marketing platform developer JP Sports + Entertainment promoted Exec Assistant to the CEO DYAN BULYAR to Chief of Staff (THE DAILY).

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Panthers QB CAM NEWTON's eponymous foundation recently became the "lead sponsor" of the show "And In This Corner: Cassius Clay," a production about the early years of MUHAMMAD ALI's life. Newtonlast week "visited the cast" of the show, put on by the Children's Theater of Charlotte, with a "group of kids as part of a foundation event." Ali "has been Newton's role model" (, 2/12)....The Clark County School District in Las Vegas announced an initiative to bring the sport of street hockey "to 63 middles schools in partnership with the Golden Knights and the NHL" (LAS VEGAS SUN, 2/13)....Five Dolphins players, including DT NDAMUKONG SUH, recently "visited troops at Camp Bondsteel" near Kosovo (, 2/12)....Dolphins S MICHAEL THOMAS yesterday “began a spring internship” working for U.S. Rep SHEILA JACKSON LEE (D-Texas) (ORLANDO SENTINEL, 2/13)....The Cleveland-based Tour Finals DAP Championship yesterday "donated $224,023 to the LeBron James Family Foundation" (, 2/12)....Actress CHARLIZE THERON has been named the Honorary Starter and PEYTON MANNING was named the Honorary Pace Car Driver for Sunday’s Daytona 500 (DIS)....Country singer COLE SWINDELL will perform at Charlotte Motor Speedway on May 19 before the Monster Energy NASCAR All-Star Race. Swindell also "will co-host driver introductions" (CHARLOTTE OBSERVER, 2/13).

CAA World Congress of Sports, April 17-18, 2018, JW Marriott Los Angeles, L.A. LIVE

Business leaders take notice. You do not want to miss the featured presentation from Coca-Cola’s Global Chief Diversity & Inclusion Officer, Andrew Davis, on April 17: Business Sense: The Case for Diversity & Inclusion.

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