Menu
Olympics

Olympic Marketing Notes: Maame Biney Misses Out On Kelloggs Deal

Biney still has another chance to race in this year’s Olympics, in the 1500m event that begins SaturdayGETTY IMAGES

YAHOO SPORTS' Jay Busbee notes U.S. speedskater Maame Biney found herself "bumped and boxed out" in today's 500-meter quarterfinals, which led her to finishing fourth in a heat where only the top two advance. Had Biney medaled, she would have been "introducing a gold medal-branded Kellogg’s Corn Flakes on Thursday." Biney still has "another chance to race in this year’s Olympics, in the 1500m event that begins Saturday." But her prospects in that event "aren’t nearly as bright as they were in the 500" (SPORTS.YAHOO.com, 2/13).

TAKING OVER: YAHOO SPORTS' Kevin Kaduk notes the small tiger stuffed animal "modeled after Pyeongchang mascot Sooharang has been a ubiquitous presence at these games, greeting all three medal winners with a pleasant smile after each event." The toys were "designed to replace" the flowers traditionally given to winners. The official site of the Games had plain dolls for sale for $23 and dolls "wearing traditional Korean dress for about four times that." However, they are now "all sold out" (SPORTS.YAHOO.com, 2/13).

GET EM' WHILE THEY'RE HOT: The KOREA HERALD's Cho Yun-myung notes sunglasses in the shape of Olympic rings are being "handed out each day at the Medals Plaza within the Pyeongchang Olympic Plaza." And the glasses have "gained mounting interest online." About 200 of them will be "given out every day during the Olympic Games period, but it’s first come, first served." The sunglasses are "not sold at official goods stores" of the Pyeongchang Games. This has led them to "sell out” within about 15 minutes by "early-bird visitors to the Medals Plaza" (KOREA HERALD, 2/13).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/13/Olympics/Olympic-Marketing-Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/13/Olympics/Olympic-Marketing-Notes.aspx

CLOSE