Olympic Marketing Notes: Maame Biney Misses Out On Kelloggs Deal
YAHOO SPORTS' Jay Busbee notes U.S. speedskater Maame Biney found herself "bumped and boxed out" in today's 500-meter quarterfinals, which led her to finishing fourth in a heat where only the top two advance. Had Biney medaled, she would have been "introducing a gold medal-branded Kellogg’s Corn Flakes on Thursday." Biney still has "another chance to race in this year’s Olympics, in the 1500m event that begins Saturday." But her prospects in that event "aren’t nearly as bright as they were in the 500" (SPORTS.YAHOO.com, 2/13).
TAKING OVER: YAHOO SPORTS' Kevin Kaduk notes the small tiger stuffed animal "modeled after Pyeongchang mascot Sooharang has been a ubiquitous presence at these games, greeting all three medal winners with a pleasant smile after each event." The toys were "designed to replace" the flowers traditionally given to winners. The official site of the Games had plain dolls for sale for $23 and dolls "wearing traditional Korean dress for about four times that." However, they are now "all sold out" (SPORTS.YAHOO.com, 2/13).
GET EM' WHILE THEY'RE HOT: The KOREA HERALD's Cho Yun-myung notes sunglasses in the shape of Olympic rings are being "handed out each day at the Medals Plaza within the Pyeongchang Olympic Plaza." And the glasses have "gained mounting interest online." About 200 of them will be "given out every day during the Olympic Games period, but it’s first come, first served." The sunglasses are "not sold at official goods stores" of the Pyeongchang Games. This has led them to "sell out” within about 15 minutes by "early-bird visitors to the Medals Plaza" (KOREA HERALD, 2/13).