Menu
Marketing and Sponsorship

Sources: Go Bowling Strikes One-Off Sponsorship Deal For SHR's No. 10

Go Bowling has struck a one-off sponsorship deal with Stewart-Haas Racing that has yet to be announced, according to sources. NASCAR cars were on track and viewable to the public for the first time in ‘18 this past weekend for Daytona 500 practice and qualifying, and SHR’s No. 10 driven by Aric Almirola had a Go Bowling decal on its B-post. Sources confirmed that this is because SHR and Go Bowling have struck a partnership that includes one primary sponsorship. The B-post is the area on the car extending from the roofline to the base of the window behind the driver’s head that has several sponsor decals on it. Go Bowling recently announced it will title sponsor Watkins Glen Int'l’s Monster Energy NASCAR Cup Series race in August, so Go Bowling’s deal with SHR is presumably for that race. Go Bowling is also title sponsoring an Xfinity Series race at Richmond in September that will come a few days after a PWBA Tour event is held on the track’s grounds.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/13/Marketing-and-Sponsorship/GoBowling.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/02/13/Marketing-and-Sponsorship/GoBowling.aspx

CLOSE