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Volume 24 No. 113
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SBJ In-Depth: Data and Analytics

SBJ In-Depth: Data and Analytics

Data and analytics have the power to change how teams and leagues do business, from sponsorship to fan engagement to in-game entertainment. How do executives charged with making decisions in these areas harness the information? We look at the decision-making process and how it has changed with the rise of predictive analytics.

Publishing Date: March 5 Ad Close: February 19 Materials Due: February 21

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com