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Marketing and Sponsorship

Hoop Dreams: "NBA 2K18" Top-Selling Sports Video Game In '17

“NBA 2K18” ended last year as the top-selling sports video game title in the U.S. and No. 2 selling video game overall, according to data from the NPD Group. “NBA 2K18,” featuring Celtics G Kyrie Irving on the primary cover and Shaquille O’Neal on the cover for special editions of the game, has sold about 9 million units, representing the best-selling edition in franchise history. “Madden NFL 18” ranked as the fourth-best game in terms of sales for the year. Overall, $14.6B was spent on video game hardware, software and accessories during ’17, representing an 11% increase from the prior year.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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