Timberlake had 1.29 million engagements Sunday from 6:00pm-12:00am ET thanks to his halftime performanceGETTY IMAGES
Data from social media measurement firm 4C shows that from 6:00pm-12:00am on Sunday, the Eagles had 2.41 million engagements on social platforms, compared to 1.07 million for the Patriots. Halftime performer Justin Timberlake had 1.29 million engagements during the same time frame. T-Mobile was the big winner among Super Bowl advertisers on social platforms. In the five minutes after the T-Mobile ad ran in the third quarter, the brand saw 50 times more engagement across social platforms. T-Mobile led all Super Bowl advertisers with 23,387 social media engagements (based on that five-minute period after a brand’s ad aired). E*Trade, Hyundai, Verizon and Mtn Dew also saw a 20-times increase in engagements. NBC’s spot with skier Lindsey Vonn highlighting its Pyeongchang Games coverage saw an eight-times increase on social for NBC, topping the Olympic spot debuted by the network.
NOW ARRIVING ON THE PLATFORM: Data from Facebook shows that Patriots QB Tom Brady was the most-discussed player during the Super Bowl, followed by Eagles QBs Nick Foles and Carson Wentz, respectively. The most-watched video on Facebook during the game was the NFL ad featuring Giants QB Eli Manning and WR Odell Beckham Jr. Pink’s Facebook post thanking fans after she sang the national anthem was the most-loved post on the social media outlet during the game. Data from YouTube shows there was a 16% increase in viewing of Super Bowl ads on the platform (year-to-date data). The most-viewed Super Bowl ad on Sunday was for Amazon’s Echo device, followed by Groupon, Pepsi, Bud Light and Amazon Prime Video’s new “Jack Ryan” series.
