NBC has not yet announced a sellout for in-game ads during Super Bowl LII, whereas Fox last year sold out the Friday before the game, CBS in '16 was holding back last-second spots for brands. In '15, NBC had a sellout at this same point. The chart below presents a tentative quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart (THE DAILY).
| ADVERTISER |
LENGTH
|
AGENCY |
|
FIRST QUARTER
|
| A-B InBev (Bud Light) |
:60
|
Wieden+Kennedy, N.Y. |
| Mars (M&M's) |
:30
|
BBDO, N.Y. |
| Sprint |
:60
|
Droga5, N.Y. |
| Toyota (Olympic athlete) |
:60
|
Saatchi & Saatchi, L.A. |
| WeatherTech |
:30
|
Pinnacle Advertising, Schaumburg |
| Wendy's |
:30
|
VML, K.C. |
|
SECOND QUARTER
|
| A-B InBev (Bud Light) |
:30
|
Wieden+Kennedy, N.Y. |
| A-B InBev (Michelob Ultra) |
:30
|
FCB, Chicago |
| Coca-Cola (Diet Coke) |
:30
|
Anamoly, L.A. |
| E*Trade |
:30
|
MullenLowe, Boston |
| Hulu ("Castle Rock") |
:30
|
In-house |
| Kellogg (Pringles) |
:30
|
Grey, N.Y. |
| P&G (Febreze) |
:30
|
Grey, N.Y. |
| Quicken Loans (Rocket Mortgage) |
:60
|
In-house |
|
THIRD QUARTER
|
| Henkle (Persil ProClean) |
:30
|
n/a |
| Kia (Stinger) |
:60
|
David & Goliath, L.A. |
| Kraft Heinz |
:30
|
Leo Burnett, N.Y. |
| Toyota (Lexus LS 500 F Sport)("Black Panther") |
:30
|
Walter Isaacson, L.A. |
|
FOURTH QUARTER
|
| A-B InBev (Michelob Ultra) |
:60
|
FCB, Chicago |
| Amazon (Alexa) |
:90
|
Lucky Generals, London; D1 (internal agency) |
| Coca-Cola (Coke) |
:60
|
Wieden+Kennedy, Portland |
| Groupon |
:30
|
O'Keefe Reinhard & Paul, Chicago |
| Hyundai (Hope on Wheels initiative) |
:60
|
Innocean, Huntington Beach |
| Monster Products |
:60
|
NBCU Content Innovation Agency, N.Y. |
| Toyota (Olympians) |
:30
|
Saatchi & Saatchi, L.A. |
|
TBD
|
| A-B InBev (Budweiser) |
:60
|
David, Miami |
| A-B InBev (Stella Artois) |
:30
|
Mother, N.Y. |
| Avocados from Mexico |
:30
|
GSD&M, Austin |
| Comcast (Universal Orlando) |
:30
|
In-house |
| HBO ("Westworld") |
:30
|
In-house |
| Intuit |
:15
|
Phenomenon, L.A. |
| Intuit (TurboTax) |
:60
|
Wieden+Kennedy, N.Y. |
| NFL |
60
|
Grey, N.Y. |
| P&G (Tide) |
:30
|
Saatchi & Saatchi, L.A. |
| Paramount ("Mission: Impossible - Fallout") |
:30
|
In-house |
| PepsiCo (Doritos) |
:30
|
Goodby Silverstein & Partners, S.F. |
| PepsiCo (Mtn Dew) |
:30
|
Goodby Silverstein & Partners, S.F. |
| Squarespace |
:30
|
In-house |
| T-Mobile |
:60
|
n/a |
| Turkish Airlines |
n/a
|
n/a |
| Verizon |
n/a
|
n/a |
| Wrigley (Skittles) |
:60
|
DDB, Chicago |
