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Marketing and Sponsorship

Marketplace Roundup

NBC SPORTS PHILADELPHIA's Enrico Campitelli noted the Eagles Pro Shop at Lincoln Financial Field is "somewhat lacking" in Super Bowl-specific gear. They "didn't have any of the Super Bowl shirseys," but fans could "get a jersey with the patch." The shop was also lacking "some Super Bowl logo swag: like koozies or pint glasses or anything beer-related." All it really had were "pins and flags with SB LII logos on them." Campitelli: "There was one or two solid SB t-shirts but none that made me want to purchase them" (NBCSPORTSPHILADELPHIA.com, 1/30).

ON THE NUMBERS: In Minneapolis, Patrick Kennedy reports a multiyear partnership between Sleep Number and the NFL will see the local company "help players and athletic trainers gain better insight on how good sleep habits can translate to better performance on the field." Sleep Number "already has worked" with the Vikings and Cowboys on "sleep analytics." The league's 1,800 players will all get a "voucher for Sleep Number's new 360 Smart Bed." As part of the five-year agreement, Sleep Number will also "offer 300 vouchers each year to rookies coming into the league" (Minneapolis STAR TRIBUNE, 2/1).

CREDIT SCORE: In Las Vegas, Alan Snel reported locally-based Credit One Bank is "upping its corporate presence" in the city and also "increasing its financial backing" of NASCAR driver Kyle Larson. Credit One, NASCAR's official credit card, will "become Larson's primary sponsor" for '18 and is sponsoring Larson's No. 42 Chevy for 16 races (LVSPORTSBIZ.com, 1/30).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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