Social media consumption of all things related to Summer League was up 36% last year NBAE/Getty Images
The NBA yesterday announced that for the “first time, all 30 teams will play in Las Vegas at NBA Summer League,” according to Tim Reynolds of the AP. The NBA is also “adding an extra day to the schedule for the event, which this year will run from July 6-17” at UNLV. All teams will “play at least five games, and some will play as many as eight depending on how far they advance” in the playoffs. Summer League started in Las Vegas in ‘04, with six teams playing 13 games. That has steadily increased, as 24 teams played 67 games last year. Orlando's summer league has “ceased operations, but Utah's will continue and will again precede the Las Vegas event.” Attendance last year in Las Vegas also “set total attendance records, with 127,843 fans, as well as a one-day mark of 17,500.” Social media consumption of all things “related to Summer League were also up 36 percent last year” over ’16 (AP, 1/30). Summer League Founder & Exec Dir Warren LaGarie said that to make it work, additional staff “probably will be hired, and starting game times at each venue will move up an hour the first four days” (REVIEWJOURNAL.com, 1/30).
