Quarterback Tom Brady of the New England Patriots arrives with his teammates for Super Bowl LII (Photo by Elsa/Getty Images)
Every year, the Super Bowl brings us emotionally-charged moments. Last year’s game was chock-full of them as the New England Patriots climbed back from a 25-point deficit to beat the Atlanta Falcons. This year, we can quantifiably measure audience emotion thanks to Ampsy and bluemedia.
By combining Ampsy’s proprietary geofencing technology with bluemedia’s ability to create experiential activations, marketers can focus on the most emotionally-driven points of the game.
Ampsy’s geofencing tech will unlock reactions from the highest-profile influencers inside of U.S. Bank Stadium based upon their posts on social media. Their reactions uncover which moments resonated most with fans. By understanding this, marketers can use these moments to create content that hooks consumers.
Fans from anywhere in the world can track the buzz live at 52.ampsy.com.
“Hyperlocal Emotion Measurement data gives us a more granular understanding into the specific moments that people love, and with these insights we can prescribe to our partners marketing and programming initiatives, in addition to signaling specific ways to improve and elicit more emotions at future events,” Ampsy CEO Jeremy Gocke said in a statement.
Ampsy and bluemedia announced a partnership in 2016, bringing together the two Phoenix-based companies in delivering hyperlocal visualization and analytics technology
“Ampsy gives us quick, efficient clarity on influential attendees who take to social at our client events and experiential activations, and we’ve had success retargeting and leveraging those,” bluemedia president Darren Wilson said in a statement. “As we look to further unlock insights about what motivates and interests fans, we’re eager to see how audience emotion data can help us engage event attendees with purpose and improve our clients’ activations over time.”
