Menu
Marketing and Sponsorship

Jordan Brand Draws Praise For Unveiling First Women's-Only Sneaker Collection

Jordan Brand held its Future of Flight event in L.A. over the weekend, and while the "main attraction" was the unveiling of the NBA All-Star uniforms, the collection that "drew the most attention ... was Jordan Brand's first ever women's line," according to Colin Ward-Henninger of CBSSPORTS.com. The line is "something that pretty much everyone agreed was far overdue." Model Aleali May was the "first female collaborator on a pair of men's and women's Jordans," and her design, the Air Jordan 1 x Aleali May, "dropped in October." The timing of the release "seems fitting, given the current climate in the country." The inaugural Jordan women's collection is "appropriately titled, 'The Season of Her.'" Jordan Brand President Larry Miller said, "It just took us time to get to the space where we could do it, and do it right. We could have done it sooner, and we probably should have done it sooner, but I feel good about the fact that we are where we are now" (CBSSPORTS.com, 1/26).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/29/Marketing-and-Sponsorship/Jordan-Brand.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/29/Marketing-and-Sponsorship/Jordan-Brand.aspx

CLOSE