Chips & Putts: Farmers Insurance Extends As Title Sponsor Of PGA Tour San Diego Event

Farmers Insurance has signed a seven-year extension through '26 as title sponsor of the PGA Tour event in San Diego, which gets underway tomorrow at Torrey Pines. Farmers has been title sponsor since '10. In partnership with the insurer, the Century Club since '10 has contributed more than $20M to charitable organizations benefiting at-risk youth (PGA Tour). Tournament Dir Peter Ripa said of the extension, “It doesn’t get any better. This is the ultimate vote of confidence” (SAN DIEGO UNION-TRIBUNE, 1/24).

SNAKE EYES: Cobra-Puma Golf has signed Rickie Fowler to a contract extension. Fowler will continue to play Cobra equipment and wear Puma apparel, accessories and footwear, as he has since turning pro in '09 (Cobra-Puma). 

TAKING IT EASY: Golf club brand XXIO has signed Ernie Els as a global ambassador. Els during his full '18 schedule on the PGA and European Tour will carry the XXIO bag and play Sumitomo Rubber Industries' family of golf products that includes Srixon and Cleveland (XXIO).