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Volume 24 No. 216
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Marketplace Roundup

In Atlanta, Ken Sugiura notes Georgia Tech and new apparel partner Adidas have "landed on the shade of gold that it will use for apparel and uniforms" when the deal goes into effect July 1. Georgia Tech AD Todd Stansbury "declined to identify" the new gold. It will be "introduced in the spring, as will other elements of the athletic department’s new branding with Adidas." Many Tech fans have "lamented the inconsistency in the gold and yellow that are used in uniforms and apparel" (ATLANTA JOURNAL-CONSTITUTION, 1/22).

HUT, HUT, HIKE! USA TODAY's Erik Brady anyone registered in Hut Rewards -- Pizza Hut's loyalty program -- gets a "free medium, two-topping pizza depositing to their accounts for redemption Feb. 8-11" if anyone "scores a faster touchdown" in this year's Super Bowl than Devin Hester's 14-second kickoff return in Super Bowl XLI. Pizza Hut said that it has "'several million' members and wants to entice many more before kickoff." Pizza Hut is a sponsor of the NBC Super Bowl Pregame Show (USA TODAY, 1/22).

CAN YOU HEAR ME NOW?
 Verizon is "returning to the Super Bowl for the first time" since '11. However, it "declined to describe its plans." Verizon's rival and a much more frequent Super Bowl advertiser, T-Mobile, "declined to say ... whether it is returning to the game" (ADAGE.com, 1/19).