Golf manufacturer TaylorMade has teamed with motion tracking company Blast Motion on its new tech-infused putter, the Spider Interactive Powered by Blast.
While TaylorMade has launched data-tracking platforms like its myRoundPro and drivers engineered with its new Twist Face technology, this putter is the company’s first totally-integrated golf sensor product. Among the stroke metrics that the Spider Interactive will measure are timing (such as backstroke time, forward stroke time and tempo) as well impact stroke speed and face rotation.
“When two industry leaders partner to combine innovative technology, and deliver a new user experience, it tends to set change in motion,” Michael Fitzpatrick, Blast Motion CEO and co-founder, said in a press release. “We’ve created a powerful putting solution that analyzes a golfer’s putting stroke to provide improvement insights and help them understand how to progress through a guided improvement journey.”
The Spider is already popular on the PGA Tour and the best-selling putter in TaylorMade’s line, and now the club — with its 304 stainless steel frame and lightweight 6061 aluminum body — will be offered with an embedded sensor in the grip, whose weight is said to have a negligible impact on stroke mechanics, the company said.
“TaylorMade is dedicated to enhancing the performance of golfers at all levels, from our Tour players to consumers alike,” TaylorMade Golf Company CEO David Abeles said. “We accomplish this through creating the most innovative, paradigm-shifting products in the industry. We are continually searching for new ways to enrich the golfers’ experience with an eye toward the future of equipment technology. As such, we are delighted to partner with Blast to create an interactive training tool that enables golfers to become smarter about their game.”
Blast Motion has previously tracked golf mechanics externally with its motion-tracking Golf Swing Analyzer as well as its BodiTrak Dash and the new Blast Vision product. Previously, Blast sensors were attached to the end of the club.
