The NFLPA and its Players Inc. licensing/marketing arm has signed a five-year contract extension with social media marketing platform Opendorse. This follows the original deal signed in ’13 and is aimed at aiding NFL players in striking relationships with brand partners for social media activations. It also will look to expand the amount of local and regional brand alignments, particularly in the collegiate markets where NFLPA members previously played. “There are still a lot of untapped opportunities we see together,” said Players Inc. President Ahmad Nassar. Contract terms were not disclosed. Since the two parties began working together, more than 850 NFL players have used Opendorse to share branded content on social, and more than 3,500 social media campaigns have been executed. The renewal also follows a $3.5M Series A funding round last fall involving several former Univ. of Nebraska football players, LeadDog President & CEO Dan Mannix, and F1 Managing Dir of Commercial Operations Sean Bratches, among others. “This partnership with the NFLPA has exceeded our expectations and it felt like a no-brainer to extend it,” said Opendorse CEO Blake Lawrence. “When we first started this, we were probably a little ahead of the times. But the market has begun to catch up to what we’re doing.”
