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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Jordan Raanan noted Eagles OT Lane Johnson "had T-shirts made that read 'Home Dogs Gonna Eat,'" with pictures of him and Eagles DE Chris Long "on the front." There were "more than 3,000 sold and around $55,000 raised for Philadelphia schools as of Tuesday night." Johnson said that all proceeds from the shirts are "earmarked for the Fund for the School District of Philadelphia" (ESPN.com, 1/17).

DRAMA DOWN UNDER
: Tennis player Nick Kyrgios' brother, Christos, at the Australian Open today created "drama," as he was wearing a T-shirt provided by gambling company Sportsbet, the "rival to tournament sponsors William Hill." The shirts have been "emblazoned with slogans ‘Nick, Nick Boom’ and ‘Chill Bro.’" But tournament organizers are "not impressed." Australian Open Tournament Dir Craig Tiley: "Is it ideal to wear that form of overt marketing like that? No" (THE AUSTRALIAN, 1/19).

TIME TO EAT
: The Wild yesterday announced a partnership with catering company KZ ProVisioning, formed by chefs Andrew Zimmern and Gavin Kaysen. As the official culinary team of the Wild, KZ Provisioning will provide meals to players, coaches and locker room staff (Wild).

BALTIC AVENUE: Spurs F Davis Bertans, a Latvia native, "signed a multi-year agreement" with Latvia-based Blindsave, the "creator of the world's first padded compression wear that adjusts its shape to the players' body." Bertans said that he "began wearing the products when playing for his home country during the European Championship." Bertans is the "first player to be signed with the company" (SAN ANTONIO EXPRESS-NEWS, 1/18).

SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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