Warriors G Stephen Curry once again has the "most popular jersey and the Warriors have the most popular team merchandise," according to Jeff Zillgitt of USA TODAY. Sales at NBAStore.com from October-December show Curry is followed by Cavaliers F LeBron James, Warriors F Kevin Durant, Bucks F Giannis Antetokounmpo and Knicks F Kristaps Porzingis. Antetokounmpo's No. 4 spot represents his "highest ranking on the list yet" (USA TODAY, 1/17).
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MOST-POPULAR PLAYER JERSEY SALES ON NBASTORE.COM
(OCTOBER '17-DECEMBER '17)
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RANK
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PLAYER
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RANK
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PLAYER
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1
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Warriors G Stephen Curry
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9
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Spurs F Kawhi Leonard
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2
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Cavaliers F LeBron James
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10
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Rockets G James Harden
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3
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Warriors F Kevin Durant
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11
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Lakers G Lonzo Ball
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4
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Bucks G Giannis Antetokounmpo
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12
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Celtics G Kyrie Irving
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5
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Knicks F Kristaps Porzingis
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13
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Warriors G Klay Thompson
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6
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76ers C Joel Embiid
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14
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Trail Blazers G Damian Lillard
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7
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Thunder G Russell Westbrook
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15
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T'Wolves G Jimmy Butler
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8
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76ers G Ben Simmons
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MOST-POPULAR TEAM MERCH SALES ON NBASTORE.COM
(OCTOBER '17-DECEMBER '17)
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RANK
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TEAM
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RANK
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TEAM
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1
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Warriors
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6
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Bucks
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2
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Cavaliers
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7
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Celtics
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3
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76ers
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8
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Spurs
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4
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Lakers
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9
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Bulls
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5
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Knicks
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10
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Thunder
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YOUTH RISING TO THE TOP: YAHOO SPORTS' Ben Rohrbach noted Warriors F Draymond Green, Wizards G John Wall and Cavaliers Gs Isaiah Thomas and Dwyane Wade all "fell out of the top 15 from this past June" and were replaced by Porzingis, Embiid, Simmons and Ball. Meanwhile, the 76ers "moved up six spots from ninth" on the previous list, while the Knicks replaced the Rockets in the top 10. These lists show the league is "in good hands, with a healthy crop of young players and rosters moving up the rankings to challenge incumbent superstars and super-teams" (
SPORTS.YAHOO.com, 1/16). ESPN.com's Darren Rovell noted it is not just Antetokounmpo jerseys that are "flying off the shelves." A Bucks representative said that, from July 1 through Monday, the number of Antetokounmpo items bought is up 89% as "compared to the same period last year," while sales are up 130% (
ESPN.com, 1/16).
